MailerLite Pricing Explained (2026): Free, Comfort, and Power at Every Tier
MailerLite pricing in 2026: Free (250 subscribers), Comfort from $12, Power from $25, every tier to 200,000, send limits, auto-upgrades, discounts, and refunds.
MailerLite has three self-serve plans—Free, Comfort, and Power—plus custom-priced Enterprise above 200,000 subscribers. Free covers up to 250 active subscribers and 2,500 emails a month. Comfort starts at $12/month and Power at $25/month (both at 500 subscribers, billed monthly), and the price climbs with your active subscriber count. Annual billing takes 10% off.
Two things trip people up. First, the plans were renamed and repriced on June 16, 2026: Growing Business became Comfort, Advanced became Power, and the Free plan dropped from 500 to 250 subscribers and from 12,000 to 2,500 monthly emails. Older reviews using the old names are out of date. Second, Comfort has a monthly email cap—10× the top of your subscriber tier—and going over it auto-upgrades your plan.
This guide is based on MailerLite’s official pricing page, its markdown pricing.md tier table (last updated September 8, 2026), and its billing and plan help articles, all checked November 9, 2026. Prices are in USD unless noted. Confirm on MailerLite’s site before you buy.
How we researched this: This guide is based on official documentation and pricing pages only. We haven’t paid for a MailerLite plan for this article, so there are no screenshots from our own account, no deliverability results, and no “we tested” claims. AI assistants help with research and drafting. Prices and limits are rechecked against the official pages on the date shown above.
About our links: beehiiv links on this page (/go/beehiiv) are affiliate links, and we may earn a commission if you sign up through one. That’s the only program we earn from on this page. MailerLite is linked directly to mailerlite.com; we haven’t joined MailerLite’s affiliate program, so we earn nothing from those clicks. Kit links go to Kit’s homepage with no commission. Our take would be the same either way.
MailerLite plans at a glance
| Free | Comfort | Power | Enterprise | |
|---|---|---|---|---|
| Price (monthly billing) | $0 | From $12/mo (500 subs) | From $25/mo (500 subs) | Custom |
| Price (annual billing, per month) | $0 | From $10.80 | From $22.50 | Custom |
| Active subscribers | Up to 250 | Up to 200,000 | Up to 200,000 | 200,000+ |
| Monthly emails | 2,500 | 10× your tier ceiling | Unlimited (fair use) | Custom |
| User seats | 2 | 3 | Unlimited | Unlimited |
| Active automations | 3 (5 steps each) | 50 (100 steps) | Unlimited (100 steps) | — |
| Websites / landing pages | 1 website + 1 landing page | 10 combined | Unlimited | — |
| Active signup forms | 3 | 10 | Unlimited | — |
| Digital products / bookings | 1 | 5 | Unlimited | — |
| Paid newsletters / recurring subscriptions | No | Yes | Yes | — |
| Support | Knowledge base | 24/7 email | 24/7 live chat + priority email | Dedicated success manager |
Source: MailerLite pricing.md (plan cards and feature comparison), checked November 9, 2026. ”—” means pricing.md describes Enterprise as “Everything in Power, plus” without listing these limits separately.
MailerLite’s pricing FAQ says pricing is “based on usage, not feature access”: Comfort and Power share most of the toolset, and Power mainly lifts the caps (sends, seats, automations, sites, forms, products) and adds multiple automation triggers, 24/7 live chat, and partner discounts (including 15% off Google Workspace).
What MailerLite costs at every subscriber tier
MailerLite publishes its full tier table in pricing.md. Here is the USD table as it appeared on November 9, 2026 (unchanged from our November 6 check). The yearly columns are the effective monthly cost when billed annually.
| Active subscribers | Comfort monthly | Comfort yearly (per mo) | Power monthly | Power yearly (per mo) |
|---|---|---|---|---|
| 500 | $12 | $10.80 | $25 | $22.50 |
| 1,000 | $19 | $17.10 | $39 | $35.10 |
| 2,500 | $33 | $29.70 | $49 | $44.10 |
| 5,000 | $49 | $44.10 | $69 | $62.10 |
| 8,000 | $69 | $62.10 | $99 | $89.10 |
| 10,000 | $89 | $80.10 | $129 | $116.10 |
| 15,000 | $129 | $116.10 | $179 | $161.10 |
| 20,000 | $159 | $143.10 | $219 | $197.10 |
| 25,000 | $179 | $161.10 | $239 | $215.10 |
| 30,000 | $229 | $206.10 | $279 | $251.10 |
| 35,000 | $249 | $224.10 | $309 | $278.10 |
| 40,000 | $269 | $242.10 | $329 | $296.10 |
| 45,000 | $289 | $260.10 | $359 | $323.10 |
| 50,000 | $319 | $287.10 | $389 | $350.10 |
| 60,000 | $359 | $323.10 | $419 | $377.10 |
| 70,000 | $379 | $341.10 | $439 | $395.10 |
| 80,000 | $399 | $359.10 | $459 | $413.10 |
| 90,000 | $419 | $377.10 | $469 | $422.10 |
| 100,000 | $439 | $395.10 | $489 | $440.10 |
| 150,000 | $619 | $557.10 | $759 | $683.10 |
| 200,000 | $819 | $737.10 | $1,119 | $1,007.10 |
Source: MailerLite pricing.md, USD table, checked November 9, 2026. pricing.md also lists every 10,000-subscriber step between 100,000 and 200,000 (for example, Comfort $489 and Power $599 at 110,000) and a full EUR table (Comfort from €11, Power from €19 at 500).
A few ways to read the table (our arithmetic from the published prices):
- Annual billing saves exactly 10%. At 1,000 subscribers, Comfort is $205.20 a year billed annually vs. $228 paid monthly—a $22.80 difference. At 10,000, it’s $961.20 vs. $1,068.
- Power costs $20/month more than Comfort at 1,000 subscribers, $40 more at 10,000, $70 more at 50,000, and $300 more at 200,000 (monthly billing).
- The 500 tier is the entry point for both paid plans. If you have 251–500 active subscribers, Comfort is $12/month.
- Above 200,000 subscribers, MailerLite points you to Enterprise sales; there’s no public price.
Free plan: what you get for $0
MailerLite’s Free plan is $0 for up to 250 active subscribers, with 2,500 monthly emails and 2 user seats. pricing.md lists campaigns, all 3 email editors (drag & drop, Simple, custom HTML), 3 automations (5 steps each), 1 website (MailerLite’s Free-plan FAQ caps it at 5 pages) and 1 landing page, 1 digital product or booking, 3 signup forms, and 100+ integrations. API, MCP server, and webhooks are “Limited” on Free, and MailerLite’s FAQ says sending through the API or MCP server requires a paid plan.
What Free leaves out, per the feature comparison: custom domains for sites, removing the MailerLite logo, the AI writing assistant, smart sending, multivariate testing, RSS campaigns, auto-resend, dynamic email content, custom report exports, paid newsletters, and email support (Free is knowledge-base only).
What happens at the limits:
- Over 250 active subscribers: MailerLite’s Free-plan FAQ says sending campaigns, running automations, and adding subscribers (manually, via API, or through integrations) are paused until you upgrade or get back under the limit. Separately, its billing help says a Free account that exceeds its feature-use limits (automations, forms, sites, products) can’t import subscribers, send emails, or create/edit those items until usage is reduced or the plan is upgraded.
- Over 2,500 emails: campaign and automation sending is paused until you upgrade or the allowance resets. On Free, it resets on your account registration date each month.
New accounts get a 14-day premium trial automatically (no card required). During the trial you can try Comfort and Power features, but MailerLite’s trial article says you can add up to 250 subscribers and send up to 2,500 emails while it runs. When the trial ends, premium features switch off; MailerLite says nothing is deleted.
How MailerLite counts subscribers
This is the part that decides your bill:
- Only Active subscribers count. Unsubscribed and bounced contacts don’t.
- Counting is cumulative within a billing cycle. Any address that was active at any point in the cycle counts toward your limit, even if you delete it later. The count resets on your billing anniversary.
- MailerLite’s example: if you delete subscribers on April 1 and your billing date is April 5, they still count until April 4.
- MailerLite’s billing help warns that deleting subscribers and re-uploading new ones to get around plan limits violates its terms of service.
Practical takeaway: if you’re near a tier boundary, clean your list before your billing date, not the day after—deleted contacts still count for the rest of that cycle.
Monthly email limits on Comfort (and what overage does)
Comfort’s allowance is 10× the ceiling of your subscriber tier, not 10× your actual count. On the up-to-1,000 tier you get 10,000 emails a month whether you have 200 or 900 subscribers. From that rule:
| Comfort tier | Monthly email allowance |
|---|---|
| 500 | 5,000 |
| 1,000 | 10,000 |
| 2,500 | 25,000 |
| 5,000 | 50,000 |
| 10,000 | 100,000 |
One send = one email to one subscriber, so a campaign to 500 people uses 500. On paid plans the allowance resets on your billing date.
If you exceed it, your plan auto-upgrades. MailerLite’s billing help says that when monthly sends exceed the plan limit, the plan is upgraded, then returns to the tier that matches your subscriber count at renewal. Its example: a Comfort user on the 5,000-subscriber tier who sends more than 50,000 emails is moved to Comfort 8,000, then back to Comfort 5,000 at renewal. The pricing FAQ also says you can upgrade to Power for unlimited sending or wait for the next cycle, and that you’ll get an in-account warning as you get close.
By our arithmetic, a weekly newsletter to a full 1,000-subscriber tier is about 4,000–5,000 emails a month, well inside Comfort’s 10,000. A daily newsletter to 1,000 people (~30,000 a month) would blow through it—that’s where Power (unlimited, fair use) or a platform with unlimited sends on every plan makes more sense. That’s arithmetic from the published rules, not a test we ran.
Power is listed as unlimited monthly emails up to 200,000 subscribers, subject to fair use. MailerLite’s pages link a fair-use policy but don’t put a number on it in the sources we checked.
Upgrades, downgrades, and billing rules
From MailerLite’s Plan and billing help article (last edited June 16, 2026):
- Subscriber overage upgrades automatically. On a paid monthly plan, when active subscribers exceed your tier, the plan upgrades and you’re charged a prorated amount for the rest of the cycle, then the new monthly price from the next cycle. You can cancel a scheduled upgrade from Plan and billing.
- Annual plans are a one-time payment for 12 months. If you go over the subscriber or email limit mid-year, MailerLite charges a prorated amount based on the new annual price and the time left.
- Feature limits don’t trigger upgrades. If you exceed active automations, forms, sites, or products on Comfort, you can’t create, activate, or edit those items until you reduce usage or upgrade. Drafts don’t count toward the limits.
- Upgrading early doesn’t waste money: unused time on the current plan is credited against the new one.
- Downgrades take effect at the end of the current billing cycle. Moving from annual to a lower monthly plan waits until the annual term ends.
- Pausing: you can pause a paid subscription for 2 months (no charges, Free limits apply), once per calendar year; it auto-renews afterward.
- Payment: credit/debit card or PayPal; USD or EUR based on billing address; VAT or sales tax may be added at checkout.
- Accounts on pre-June-16 pricing move to the new pricing at their next renewal or when they manually change plans.
Discounts: annual, nonprofit, and coupons
- Annual billing: 10% off.
- Nonprofits: MailerLite’s nonprofit page and pricing FAQ say nonprofits get 30% off paid plans. You indicate nonprofit status during account approval, then send proof (for US nonprofits, an IRS tax-exemption certificate) via MailerLite support. By our arithmetic, 30% off Comfort’s $19 list price at 1,000 subscribers would be $13.30/month; confirm the exact figure at checkout.
- Discounts don’t stack. Only one discount applies at a time, and the billing article says the largest available one is used: an annual nonprofit plan gets the 30% nonprofit discount instead of the 10% annual discount.
- Coupon codes can be entered at checkout.
- No multi-account discount. Each account needs its own plan.
- Black Friday 2026: MailerLite has announced 26% off annual plans from November 17 to December 18, 2026. Because discounts don’t stack, the 26% replaces the usual 10% annual discount; see our newsletter platform Black Friday deals 2026 page for the math.
Refunds
MailerLite’s refund policy (last edited September 15, 2026) is strict. It says MailerLite doesn’t refund unused or partially used plans, plans bought by mistake, or cancellations right after a renewal charge, and that it doesn’t make exceptions. It may offer refunds at its discretion in other situations, within 30 days of the last transaction. The policy also says individuals using MailerLite for non-business purposes can request a refund within 14 calendar days of agreeing to the terms.
Practical takeaway: use the 14-day premium trial (and Free) to decide before paying, and prefer monthly billing until you’re sure—an annual plan is not something MailerLite promises to refund.
Add-ons and costs the pricing page doesn’t spell out
- Dedicated IP: listed as an add-on on Comfort (and on Enterprise). pricing.md doesn’t give a price.
- Transactional email isn’t part of these plans; the feature table says “Try MailerSend” (MailerLite’s sister product) on every plan.
- Paid newsletters: Comfort and Power can send paid newsletters and sell recurring subscriptions through a Stripe integration. We didn’t find a stated MailerLite platform percentage on the pricing or paid-newsletter pages we checked; Stripe’s own processing fees apply on Stripe’s side. Confirm in-product before you plan around it.
- Taxes: VAT or sales tax may be added at checkout depending on your billing address.
How MailerLite’s price compares at 1,000 and 10,000 subscribers
All figures below are from each vendor’s official pricing page, checked November 9, 2026 (USD, monthly billing unless noted).
| 1,000 subscribers | 10,000 subscribers | Free plan | |
|---|---|---|---|
| MailerLite Comfort | $19/mo ($17.10 yearly) | $89/mo ($80.10 yearly) | 250 subs, 2,500 emails/mo |
| MailerLite Power | $39/mo ($35.10 yearly) | $129/mo ($116.10 yearly) | — |
| beehiiv Lite | $59/mo ($49 yearly) | $139/mo ($119 yearly) | Up to 2,500 subs, unlimited sends |
| beehiiv Pro | $109/mo ($95 yearly) | $239/mo ($199 yearly) | — |
| Kit Creator | $39/mo ($33 yearly) | $139/mo ($116 yearly) | Up to 10,000 subs (no automations) |
On raw price, MailerLite Comfort is the cheapest paid option in this table at both sizes. The trade-offs: beehiiv Free lasts to 2,500 subscribers with unlimited sends, and beehiiv’s paid plans are built around publishing (hosted publication site, ad network, paid subscriptions with a stated 0% take). Kit’s Free plan goes to 10,000 subscribers but puts automations on Creator. For the details, see MailerLite vs beehiiv, beehiiv pricing explained, and Kit pricing explained.
Which MailerLite plan should you pick?
| If you… | Pick |
|---|---|
| Have under 250 subscribers and send a few campaigns a month | Free |
| Send a weekly newsletter, want automations, a custom domain, and no MailerLite logo | Comfort |
| Send daily (or close to it), need more than 3 seats, or want multiple automation triggers | Power |
| Are a registered nonprofit | Comfort or Power with the 30% nonprofit discount (instead of the annual 10%) |
| Have more than 200,000 subscribers | Enterprise (contact sales) |
| Want to stay free past 250 subscribers | Look at beehiiv Free (2,500) or Kit Free (10,000) instead—see best newsletter platform for beginners |
Where the docs leave gaps
- Free-plan “Promotion pop-ups.” pricing.md lists promotion pop-ups as a Comfort addition in the plan cards, but its feature table marks them “Yes” on Free. Confirm in-product.
- Power fair use. “Unlimited” sending on Power is subject to a fair-use policy; we didn’t find a numeric threshold on the pages we checked.
- Dedicated IP price isn’t published.
- Paid-newsletter take rate. Stripe is named; a MailerLite percentage isn’t stated on the pages we checked.
- Two help URLs we tried for subscriber counting and nonprofit discounts returned 404 on November 9; we used the pricing FAQ, plan-and-billing article, and nonprofit landing page instead.
Our take
MailerLite is one of the cheapest ways to get a full email-marketing toolkit: Comfort at $19/month for 1,000 subscribers includes automations, a site with a custom domain, paid newsletters, and no MailerLite logo. The catches are the 250-subscriber Free plan, the 10× email cap on Comfort (with auto-upgrades if you go over), cumulative subscriber counting, and a refund policy that doesn’t cover change-of-mind on paid plans. If you send weekly and want low monthly costs, Comfort is a strong fit. If you send daily, price Power against platforms with unlimited sends. If the newsletter itself is the business and you want a longer free runway, compare beehiiv first.
See MailerLite pricing · Try beehiiv · MailerLite vs beehiiv · beehiiv pricing explained · Kit pricing explained · Mailchimp pricing explained
Sources
All sources below were checked November 9, 2026.
- MailerLite: Pricing (markdown tier table) (last updated September 8, 2026): plan cards; USD and EUR prices by subscriber tier (500 to 200,000); feature comparison; FAQ (pricing basis, subscriber counting, outgrowing limits, email-limit counting, 14-day trial, API/MCP sending on Free, nonprofit 30%, no multi-account discount, one discount at a time)
- MailerLite: Pricing (HTML): plan cards (Comfort from $12, Power from $25)
- MailerLite: llms.txt: plan rename note (Growing Business → Comfort, Advanced → Power, June 16, 2026)
- MailerLite: Plan and billing (last edited June 16, 2026): subscriber and sending limits, feature-use limits, payment methods, discount stacking, automatic upgrades (incl. the 5,000 → 8,000 example), annual proration, pausing, downgrades, new pricing for pre-June-16 accounts
- MailerLite: Free plan update FAQ (last edited July 2, 2026): June 16, 2026 Free-plan changes; website limited to 5 pages
- MailerLite: Paid plans update FAQ (last edited July 7, 2026): Comfort/Power rename and limits
- MailerLite: 14-day premium trial (last edited October 1, 2026): trial limits (250 subscribers, 2,500 emails), what happens when it ends
- MailerLite: Refund policy (last edited September 15, 2026)
- MailerLite: Nonprofits: 30% off paid plans
- MailerLite: Paid newsletter subscriptions: Stripe integration (no stated MailerLite take rate found)
- beehiiv: Pricing: Free up to 2,500; Lite and Pro prices at 1,000 and 10,000 (monthly and yearly)
- Kit: Pricing: Free up to 10,000; Creator prices at 1,000 and 10,000 (monthly and yearly)
- AudienceBench: MailerLite vs beehiiv, beehiiv pricing explained, Kit pricing explained, best newsletter platform for beginners